Client: Assurance Wireless
Industry: Telecommunications
Focus: Government Program Campaign Activation
The Problem
Assurance Wireless, a provider of free government phone service, sought to expand awareness and enrollment for its Lifeline and Affordable Connectivity Programs. The challenge lay in reaching eligible consumers—many of whom were underserved or unaware of their options—while ensuring trust, compliance, and accessibility. The goal was to create a high-touch, in-person experience that simplified enrollment and built confidence in the program’s value.
The Solution
Bat City Promotions designed and executed a series of grassroots activations tailored to Assurance Wireless’ mission and audience. With approachable brand ambassadors, clear educational materials, and streamlined enrollment stations, the campaign empowered consumers to understand and access the program with ease.
Key activation features included:
- Branded event setups in high-traffic community spaces
- On-site enrollment support with digital applications and document verification
- Educational outreach to explain program eligibility and benefits
- Friendly, personalized engagement by trained ambassadors to build trust and credibility
- Promotional materials designed to simplify complex government program details
“Bat City Promotions delivered a professional, compliant, and highly effective campaign. Their team made the process approachable for consumers, and the results far exceeded our expectations. We were able to connect directly with eligible individuals and help thousands access vital services.”
